DATE : 19th July 2009, Sunday.
TIME : 10 - 1pm
VENUE : 95% The Advertising Academy. 80A Wisma Dicklin, Jalan Bangsar.
FEE : RM50
If you enjoy writing and love being creative, copywriting could be an exciting career for you! Malaysia's advertising industry is facing a great shortage of copywriters, and there are great opportunities for people who are good at writing in English, Malay or Mandarin.
Come and find out more at the “Me? A Copywriter?” workshop. You'll see inspiring examples of great copywriting, learn what is required of a copywriter and understand what the career path is like. It'll be eye-opening!
If you are interested, please contact janetlee@95percent.com.my to to book your seat.
To find out more about copywriting, visit www.passiontowrite.com
This workshop will be followed by a free training preview on Idea Rawkstarrs, a copywriting course that trains you to generate ideas, at 2pm.
Tuesday, July 14, 2009
Sunday, July 12, 2009
Savvy Presenter Tip No. 2
To find out more, click on the title of this post.
Or contact gracelook@95percent.com.my
Wednesday, July 08, 2009
Savvy Presenter Tip No. 1
To find out more, click on the title of this post.
Or contact gracelook@95percent.com.my
Sunday, July 05, 2009
Next Intake : mid August 2009!
We wanted to stop running this but our fans wouldn't let us. Ad agencies are looking for talent, young creative-minded people wanna be trained. We are bringing back Idea Rawkstarrs!
Idea Rawkstarrs is a 3-month training for Copywriters, Graphic Designers, Account Executives, Marketing Executives who aspire to be outstanding.
1. YOU'LL LEARN THE FORMULA TO CREATE WINNING IDEAS
Idea Rawkstarrs will train you to think, strategise and create ideas the way the working professionals do. This is the discipline that Creative Gods around the world apply to their work. It works from them, it will work for you.
2. YOU'LL GET A COMPETITIVE EDGE WHEN JOB HUNTING
Thousands of graduates are applying for jobs. Ad agencies have greatly reduced hiring. It is much tougher now. The graduates who are still hoping and trying their luck will be left behind. The ones who wake up and work to give themselves an edge are the ones who will succeed.
Adversity brings out the best in some people, while others just cannot see beyond their problems. Guess who will be the victor and who will be the victim? Where do YOU choose to be?
3. YOU WILL LEARN FROM THE BEST PEOPLE IN THE BUSINESS
Janet and Peter have won over 80 local and international advertising awards. They have created unprecendented marketplace success for many clients. Imagine how high you can reach when you stand on the shoulders of these giants!
4. THE PEOPLE WE TRAIN WIN THE TOP AWARDS
The top Kancil Student Award winners for the past four years are graduates of 95%. What career opportunities would open up for you, if you were one of this year's winners?!
5. RESPECTED BY THE AD INDUSTRY
We are recognised by the 4As and its member ad agencies. We still get calls from ad agencies who want to hire our graduates. Even now when times are bad, 95% graduates are still in demand.
6. WORLDWIDE CONTACTS
We have contacts with Creative Directors in Malaysia, Singapore, Mumbai and China. This can open doors for you.
7. AN OPPORTUNITY TO EXPERIENCE YOURSELF AS SOMEONE AWESOME
It takes courage and passion to get what you want in life. This cannot be taught. Only you can push yourself to manifest these qualities. At 95%, we provide you with the opportunity and the coaching to experience yourself as courageous, passionate, and innovative. You'll find the wisdom and power to overcome challenges. How soon do you want to awaken these qualities within yourself?
To enquire, please call 03-22877095 or email janetlee@95percent.com.my or ninetyfivepercent@gmail.com.
Thursday, July 02, 2009
The Persuasive Writer
We miss our graduates, and we're going to start giving them good excuses to come back to 95%. We'll be launching our 95% Alumni soon and you can look forward to short talks, taboo competitions, brainstorming gang-bangs, and more.
As a pre-launch, there will be a talk for a small group of copywriters. The speaker is Joel Lim, a very talented young copywriter (young compared to me!) who made it to Associate Creative Director, and then won the Astro scholarship to pursue his Masters in Australia. He'll be back for holidays and would like to share what he has recently learnt :
THE PERSUASIVE WRITER.
An intimate workshop on how the six principles of persuasion can make your copy more effective.
Date : Monday 6th July
Time : 7 - 9pm
No fee for 95% graduates. RM10 for guests of graduates.
15 seats only.
As a pre-launch, there will be a talk for a small group of copywriters. The speaker is Joel Lim, a very talented young copywriter (young compared to me!) who made it to Associate Creative Director, and then won the Astro scholarship to pursue his Masters in Australia. He'll be back for holidays and would like to share what he has recently learnt :
THE PERSUASIVE WRITER.
An intimate workshop on how the six principles of persuasion can make your copy more effective.
Date : Monday 6th July
Time : 7 - 9pm
No fee for 95% graduates. RM10 for guests of graduates.
15 seats only.
Wednesday, July 01, 2009
A Great Banner Ad
Most banner ads are bland, boring and expected. This one is addictive!
A wonderful example of GREAT copywriting!
Click on the title of this post to view.
A wonderful example of GREAT copywriting!
Click on the title of this post to view.
Thursday, June 25, 2009
Norman wins Bronze at Cannes
Norman Tang, Congratulations on winning your first international metal : a Bronze award in Design, with Andy Soong and the team at Publicis.
Thursday, June 04, 2009
I think you're fearless
Sign up for the upcoming fear.less eBook by Clay Hebert and Ishita Gupta. Click on the title.
Wednesday, March 25, 2009
The New CATS in Town
95% launches an amazing new training programme for organizations outside the ad industry called CATS, which stands for Conceptual Age Training Series.
Times have changed. Traditional solutions need to be replaced with innovative ideas. These ideas can only come from executives who are not mere rote thinkers, but highly skilled, and also highly driven creative problem solvers.
CATS is a unique programme of short trainings that are designed to activate creativity and reinforce marketing skills, while developing resourcefulness and passion.
To demonstrate what we mean, our own Marketing Exec Grace went around town personally delivering letters of introduction to HR Directors and Heads of Companies.
Each letter was held aloft by a helium filled balloon with an uplifting note for those braving the downturn.
This was accompanied by a letter in an envelope that explained the advantage of being a furry feline : you'll always land on your feet!
Grace and her team (Kalsum, VJ, Josh and Becky) sure got lots of attention and brought smiles to many faces.
In the CATS workshops, you will be led to generate powerful and innovative ideas, and you'll surprise yourself by revealing new, imaginative ways of presenting a solution!
The first workshop is titled EXPERIENTIAL MARKETING. It will be held on Tuesday, 31ST March 2009.
Please call Grace (03-2287 7095) for more information and the full 2009 CATS training calendar.
P.S. We have only 30 places to offer for the EXPERIENTIAL MARKETING workshop. So if you hurry, there's still time to send in your registration details. Call Grace to register today!
Times have changed. Traditional solutions need to be replaced with innovative ideas. These ideas can only come from executives who are not mere rote thinkers, but highly skilled, and also highly driven creative problem solvers.
CATS is a unique programme of short trainings that are designed to activate creativity and reinforce marketing skills, while developing resourcefulness and passion.
To demonstrate what we mean, our own Marketing Exec Grace went around town personally delivering letters of introduction to HR Directors and Heads of Companies.
Each letter was held aloft by a helium filled balloon with an uplifting note for those braving the downturn.
This was accompanied by a letter in an envelope that explained the advantage of being a furry feline : you'll always land on your feet!
Grace and her team (Kalsum, VJ, Josh and Becky) sure got lots of attention and brought smiles to many faces.
In the CATS workshops, you will be led to generate powerful and innovative ideas, and you'll surprise yourself by revealing new, imaginative ways of presenting a solution!
The first workshop is titled EXPERIENTIAL MARKETING. It will be held on Tuesday, 31ST March 2009.
Please call Grace (03-2287 7095) for more information and the full 2009 CATS training calendar.
P.S. We have only 30 places to offer for the EXPERIENTIAL MARKETING workshop. So if you hurry, there's still time to send in your registration details. Call Grace to register today!
Tuesday, February 24, 2009
Tips for Copywriters
Click on the title and link to Joel Lim's blog. He's a very talented young copywriter (young compared to Janet) who made it to Associate Creative Directorhood and then won the Astro scholarship to pursue his Masters. Now studying in Australia, he seems to have lots of time to blog. (Fans of Dune will love it!)
Haha, found this old photo of Joel as a judge at one of our Idea Generators' shows. Pix shows, from left : Participants Tang, Naim, Joel, Shen, Badd, Yng, Janet, and the three other judges Alexis Fernandez, Jeff Orr and Raymond.
In a recent email, Joel said "As 95% The Advertising Academy, you have a niche in the area of a "true" creative advertising syllabus.
IACT hammers marketing and some advertising into its students.
Limkokwing and The One Academy churn out designers.
95%, by being The Advertising Academy is perhaps The Only Advertising Academy today.
I don't know of any other school that has a proper creative advertising programme. And creative advertising is the foundation stone on which planning, client service, etc, is built. AWARD School does teach creative advertising, but it is a fleeting, intensive course.
Great news and a timely, natural progression, fantastic!
One day, agencies will have the Alchemy and the Magic that once made advertising great decades ago. This is the creative gold and dignity that I am pursuing, and God willing, will one day preach."
Haha, found this old photo of Joel as a judge at one of our Idea Generators' shows. Pix shows, from left : Participants Tang, Naim, Joel, Shen, Badd, Yng, Janet, and the three other judges Alexis Fernandez, Jeff Orr and Raymond.
In a recent email, Joel said "As 95% The Advertising Academy, you have a niche in the area of a "true" creative advertising syllabus.
IACT hammers marketing and some advertising into its students.
Limkokwing and The One Academy churn out designers.
95%, by being The Advertising Academy is perhaps The Only Advertising Academy today.
I don't know of any other school that has a proper creative advertising programme. And creative advertising is the foundation stone on which planning, client service, etc, is built. AWARD School does teach creative advertising, but it is a fleeting, intensive course.
Great news and a timely, natural progression, fantastic!
One day, agencies will have the Alchemy and the Magic that once made advertising great decades ago. This is the creative gold and dignity that I am pursuing, and God willing, will one day preach."
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