Who'll be the next Idea Rawkstarr?

The next intake of Idea Rawkstarrs starts on 23rd February 2010. Click on the title of this post for training info, or email janetlee@95percent.com.my for some cold, hard truths about a career in advertising.

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Graduates speak their mind...

ONG SUE YIN
Now working at Dentsu Utama
"I took a diploma and a degree and felt that I wasn't getting enough knowledge to join the industry. It was a major scary feeling because I knew I wasn't equipped with the skills. And then came 95%. Their training courses were specific, thorough and experiential, unlike those pricey college modules which were too academic."

ADLIN ROSLI
Now working at BBDO / Proximity
"Idea Rawkstarrs was tough! I had many moments during the three months where I was thinking "what did I get myself into? At the end though, by pushing through the challenges and putting everything on the line (I quit my day job in the middle of the training!), I understood the mindset and gained the drive needed to be in advertising. Armed with what I learned through Idea Rawkstarr, I was able to make an impact in my interviews with BBDO/Proximity. Working at Proximity is fun, but the work hours can be murder! Being passionate about creativity really helps get me through. Plus, I'm loving that I'm being paid to daydream and have silly conversations with my colleagues."

Ebay Wicked Sick BMX

Creative copywriting works its magic on Ebay.

Creative Billboards

Janet received an email on a series of creative billboards and she decided to share the fun with the rest of us!

To see the other creative billboards, click on the picture above!

Kancil Awards 2009 - The Post

10 Golden Kancils?

The Kancil Awards 2009 is a sign of how we have grown as an industry, and how 'advertising' has evolved in sync with people's lifestyle. By emulating the international award shows and splitting up the work into 10 different categories, each with its own Golden Kancil, the 4As is giving due recognition to the significance of the fast rising categories.

Back in 2007 when there was only one Golden Kancil, the five or six Golds contending for this ultimate honour were a mix of film, digital and print entries. The judging must have been like comparing apple, orange and rambutan to see which is better.

This year, it is good to see standards being maintained somewhat, with Gold still being a rarity. And only two Golden Kancils were awarded.

Print used to be Malaysia's greatest strength. Now it is Film and Digital. Although, without our much beloved Yasmin, it will be interesting to see who picks up her torch.

Click on the title of this post to view one of Yasmin's last commercials, the Film Golden Kancil winner.

The Digital Golden Kancil

IF Interactive's Golden Kancil is touching in its simplicity and rich in meaning. Very Zen, like San Yen himself. Click on the title of this post to view and reflect.

Kancil Awards 2009

Congratulations to our graduates Bee Nee and Lei Yoon!
Bee Nee, who was student award winner last year, wins a Bronze in the digital category for Grey Group’s Eye On Asia consumer studytool, Eyeball.
http://eyeball.com.my/

Lei Yoon at Ogilvy won a Bronze for Guiness shamrock'd www.our-work.com.my/shamrockd

Has any other 95% graduate won anything? Pls let us know so we can celebrate with you.
For the full results, click on the title of this post.

Terry Fox Run KL 2009

TERRY FOX RUN KUALA LUMPUR 2009

Sunday 1 November 2009 Flag off @ 9.00 a.m.

Taman Tasik Perdana (Lake Gardens)

On the Road of Hope for cancer research

Terry Fox knew personally, the importance of the need for cancer research. At the age of 18, he was told that his right leg had to be amputated above the knee as a result of bone cancer. During this crucial period, Terry saw the intense pain and despair of other cancer victims and was deeply moved. In order to raise funds for cancer research, he decided to run across Canada asking for donations. This became “The Marathon of Hope”. Terry Fox died before he could complete his crusade, but his legacy is carried in the hearts of all who participate or donate to the Terry Fox Run each year around the world.

How the Marathon of Hope began:

Since it began in 1983, the Terry Fox Run has become the largest, single-day, fund-raising event for cancer research. Here in KL, the organisers aim to continue the quest to keep Terry’s dream alive. This year, with the support of sponsors and participants, we hope to raise both funds and awareness for cancer research here in Kuala Lumpur. The beneficiary in previous years and this year as well is the Cancer Research Initiatives Foundation (CARIF). You too, can take up the quest so that Terry’s dream of finding a cure for cancer can become a reality.

If you would like to volunteer

Or

If you need more information

Please contact :

Ms Yoon / Mr Peter Kang, CARIF, 2nd floor, OPC, Sime Darby Medical Centre, T: 56391874

Or email them at organizer(at)terryfoxrunkl.org

So, mark your calendar today for Terry Fox Run and do your bit for cancer research.

Please watch this inspiring story about Terry Fox.

Wake Up Lah!

Click on the title of this post to link to the website.
Choose one of the wake up potions and type it in there.

The Science of Art Direction

Yap Pow Hoong, the Executive Creative Director of Milk + Co (who looks more like a financial director), will be giving a talk just for students. Working people, please wait, he will give another talk just for you guys, in a week or two.

Date : 21st October, Wednesday.

Time : 7 - 9pm

Venue : 95% The Advertising Academy

Fee : RM50 for public. RM10 for students. Free for graduates of 95%.

To book your seat, please email janetlee@95percent.com.my